![]() In Apes-t, however, Benoist's painting is put on equal footing with Da Vinci's. ![]() As soon as the Mona Lisa comes into shot, it's relegated to the background, while the Carters (the name the husband-wife duo are currently performing under) stand in front of it with enigmatic stares that rival La Gioconda's own.īut the painting has also been criticised by recent scholars for treating the subject as a sexualised, exotic "other" the sitter appears with her breast exposed, and is not granted a name. Jean-Luc Martinez, the museum's director, said: “The Beyoncé video, like the opening of the Louvre museum in Abu Dhabi, ensured that the Louvre was talked about across the world, and one of the consequences of that is the spectacular rise in visitor numbers last year."Īnd the video that made such an impact did so by snubbing the museum's most famous painting. New figures released this week show a record-breaking 10.2 million people visited the Louvre in 2018. The video's popularity has been credited with boosting the museum's popularity. ![]() In Apes-t, the first music video from their new collaborative album Everything Is Love, pop's reigning power-couple used the Louvre as their private playground, celebrating its most famous artworks – while also using them to make a subtle political point.ĭa Vinci's masterpiece appears early on in the video, which has been watched almost 150 million times since it landed on YouTube in June. It's not easy to upstage the Mona Lisa, but Beyoncé and Jay-Z have managed it.
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